Corporations and government agencies are purchasing with sustainability in mind, much like individuals are becoming more eco-conscious in our own purchasing decisions. In the same way that we may now reach for the organic strawberries or reusable containers instead of disposable, corporations and government agencies are seeking suppliers whose products and services are less harmful to local and global environments. These decisions aren’t just the right thing to do but are also good for their bottom line as green purchasing offers corporations and government agencies new ways to reduce overall costs.
All this means that there are new business opportunities for women and minority-owned businesses as corporations and government agencies adopt “Green Procurement Strategies.” Certified Women’s Business Enterprises and Minority Business Enterprises now have even more value to add to corporate and government supplier diversity programs.
A recent study by GreenBiz.com found that green purchasing was up 63% in 2009, and none of the large companies surveyed reported any decrease in buying green. Put simply: green purchasing is up in a down economy, and women and minority-owned businesses need to position themselves to be able to articulate what makes their products and services “green” and be ready to respond to these new procurement strategies.
Interested in learning more? Attend the WBDC‘s upcoming session entitled “What is Green Procurement and Where are the Business Opportunities?” on October 13, 2010, 5:30-7:30 at PepsiCo’s Sustainability Center. Click here for more information and to register.