Client Success Saturday!

Yovette Drake, owner of Flirtatious Lingerie Boutique, first accessed the Women’s Business Development Center (WBDC) through a Business Plan Critique Clinic, a small group setting that provides expert advice and precise feedback along with practical strategies to develop your business plan in conjunction with the Illinois Small Business Development Center (SBDC), which helps entrepreneurs start a new business or expand or improve an existing business.

With 25 years of executive level experience and after conducting months of research and development, Yovette thought she knew what it would take to begin this entrepreneurial journey. However, within 3 months of opening her business, she realized that she couldn’t sustain the business with just selling lingerie.  Shortly after realizing this, and that she couldn’t rely solely on foot traffic and word of mouth, she went back to the drawing board. The idea of expansion and building out space not being utilized was the key to unlocking an entire set of new goals and developing a new plan. Flirtatious Lingerie Boutique now offers Kiss Studios, a space that allows their customers the opportunity to take fitness and dance classes, plus host parties and events.

IMG_2802

While going through the process of finding methods to improve her business, Meg Herman, the Director of Entrepreneurial services at the WBDC helped Yovette see things from a different perspective. The experience with WBDC helped her validate some of the things she knew but it also lead to question ideas she thought she knew in a more practical method.

When it comes to balancing personal life and work, she says “There is no real balance – it’s all a juggling act in which I work 90 percent of the time and sleep only 10 percent of the remaining time.” If you’re not ready to make that type of commitment to the business, you won’t last.”

IMG_2799

Yovette is very excited about the direction her business is going, but as any entrepreneur thinks, she is already strategizing ways to grow her business with the WBDC and other business partners. That is why she developed a series of workshops and events that will serve to bring the next generation of women entrepreneurs together to help empower and improve their businesses. In the next five years, Yovette hopes to see her business profitable with a strong client base.

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s