Black Friday, Small Business Saturday and Cyber Monday may have been a bonanza for many WBDC retail clients, but even before the December holidays were over, most had their eye on the New Year. Read their business-building strategies – and be inspired!
Julie Horowitz Jackson, Owner
Virtu, 2034 N. Damen Av.
One-of-a-kind gifts such as handcrafted jewelry and stationery are Julie’s stock and trade. In 2013, she’ll alter her buying plan by reducing inventory and adding new artists. In-store events will be bumped from six to ten. She still plans to write guest articles for gift and chamber of commerce publications, but her real focus will be on expanding her own blog, “Virtues,” with a precise editorial calendar.
Deborah Kraemer, Owner
Abbey Brown Soap Artisan, 1162 W. Grand Av.
Deborah’s new year begins with a bang on January 4 when she plunges in to the Goldman Sachs 10,000 Small Businesses program. She’ll handle the intensive curriculum, which requires two full days of weekly classroom sessions and plenty of “homework,” by turning over more duties to her two managers. Deborah will expand the number of on-site soap-making classes and maintain her level of involvement teaching high school students small business skills in the After School Matters program. For Deborah, January also means taking a complete business inventory and manning a booth at the Chicago Gift Show at the Merchandise Mart. Oh, and she’s designing several new products. Did we mention this is all BEFORE she begins the Goldman Sachs program? Stay tuned!
Laurel Stradford, Owner
What the Traveler Saw, 1508 E. 55th St.
Coming off of a successful 2012, Laurel says she’s bringing “a new heart and hope” to the new year. Her popular store will be open more days and more hours. She will amp up her marketing and regularly post information on her new blog and Facebook page. Sadly, the “traveler” was only able to schedule one trip in 2012, but that will change in 2013. Jazz festivals in Europe and a return trip to Turkey, as well as many invitations from other travelers, beckon.
Oh, the excitement, hope and promise of creating those New Year’s business-related resolutions! What plans do you have to take your business to the next level? Share your strategies in the comment section below!
Contributed by guest blogger Chris Ruys of Chris Ruys Communications.